Levi's^® WellThread^® is the brand’s most sustainably aspirational collection. It’s where the brand’s hopes for the future become wearable realities and innovations are invented before being implemented on a larger scale. 

For Levi's^® WellThread, I worked with the internal creative team to create a visceral and uplifting campaign that highlighted the sustainability and innovation initiatives that define this collection. This included an ASMR style video that enlivened the senses, emails, a blog, and social assets that inspired engagement.