Conceptual Copywriter | Strategic Storyteller |
Creative Director | Branding Expert
Levi’s 501
Target Everyday
Marriott Bonvoy
Starwood Hotels and Resorts
Coach
Levi’s WellThread
The Simpsons x Levi’s
The Sphinx and the Priestess
JCRT
Nine West
About
My name is Hayley Elisabeth Kaufman. I’m a conceptual copywriter, strategic storyteller, creative director, and branding expert passionate about collaborating with mission-based companies and innovative brands ready to take their creative to the next level.
I began my diverse career in editorial and continue to see all campaigns, social creative, and deliverables big and small through a conceptual, storytelling lens. Every project is an opportunity for the greater brand narrative to unfold—and a chance to entice and attract with scroll-stopping, impactful content people can’t get enough of.
I’ve had the opportunity to work on high-impact campaigns for some of the world’s most-loved and influential brands and craft the voice, vision, and strategy for many well-respected leaders in the lifestyle,
luxury, hospitality, fashion, DTC, sustainability, and consumer good space. I’ve worked on both the agency and brand side for clients like Walmart, Google, Target, Levi’s Strauss & Co., Coach New York, Spotify, Marriott Bonvoy, JUST Water, and more, plus many notable start-ups and emerging innovators.
I thrive in a collaborative environment and see my work as a true partnership between creative and client. I’d love to see what we can dream up together.
Clients
Target, Coach New York, Le Collectionist, MAC Cosmetics, Nine West, Tucker NYC, THE KIT, JCRT, Rita Hazan, Marriott Bonvoy, REVOLVE Clothing, W Hotels, St. Regis, Le Meridien, The Luxury Collection, Shinola, Stylebop, ELLE.com, St. John, NOWNESS, MTV, Refinery 29