Writer, Creative Director, Luxury Branding Professional
Writer, Creative Director, Luxury Branding Professional
Coach Outlet is a huge revenue maker for the popular American leather brand Coach. I was tasked to transform the once promo-driven brand into a certified fashion authority. After concepting and executing a major copy and creative revamp, I crafted seasonal campaigns, store signage, all digital assets, content strategy and creative partnerships with notable brands like Disney and legendary artist Keith Haring, and Pac Man.